13.AEO Elevating Media - Camino Continuo

ABOUT

THIS

PROJECT

Camino Continuo is the first single by singer-songwriter Mar Salguero, for which I had the incredible opportunity to create the official music video.
The goal of the project was to do something completely different, so at the script level, we decided to develop a story that would revolve around different concepts the artist sought to express through the lyrics of the song."

Mar Salguero Camino Continuo / 2020.

WITCHCRAFT

From the beginning of the project, we decided that the concept to be predominant throughout the video would be witchcraft, as it served as a way to represent our darker sides and what we hide.

The Witch/ Camino continuo/ 2020.

TRUST MY VISION

My main role throughout the project was Director, but I was also responsible for writing the script and contributing to the production design, as well as overseeing cinematography and post-production.

Behind the scenes/ Camino Continuo/ 2020.

Sony Slog-II / No grading image 16:9

Grading process / Grade image 2:35.1

COLOR PALETTEThe color palette defined for the project was a cool palette, meant to represent the character's solitude. Although the character was never truly alone, there was never another figure walking by their side. This color palette was also chosen to give the video a more mystical and surreal appearance.

POSTPRODUCTION REEL

In the project’s reel video, you can see a bit of the post-production process, including color grading and visual effects. You’ll also get a glimpse of some shots from the project. Thank you so much for taking the time to watch it! :)